Hotel Digital Marketing: 10 Tips to Drive Group Sales & Events

Traditional metrics like RevPAR focus solely on room revenue, leaving out the full picture of a hotel’s earning potential. Enter TRevPAR (Total Revenue per Available Room) and TRevPAB (Total Revenue per Available Bed), which capture all guest spending — from dining to spa services and beyond. These metrics provide a comprehensive view of total revenue, helping hotels identify new opportunities for growth and profitability. In this blog, we’ll explore how TRevPAR and TRevPAB work, why they matter, and how they can revolutionize your revenue strategy.

Technology should make things easier, not harder. Outdated systems can feel like anchors holding you back. So, how do you know if your tech stack needs an overhaul? Let’s go through the signs, one by one, and see if it’s time to make a change.

Pricing a hotel room is like solving a puzzle — it’s about finding the right balance between what the guest values and what helps the hotel stay profitable. Let’s break it down and make sense of it all.

GOPPAR, or Gross Operating Profit per Available Room, goes beyond revenue metrics like RevPAR to measure actual profitability. Our in-depth guide explains what GOPPAR is, how to calculate it, and why it’s essential for hotel financial health. Learn practical ways to boost GOPPAR and transform your hotel's bottom line with actionable tips and examples.

Planning an event? Discover the ultimate hotel room block checklist to ensure your guests have a smooth booking experience. Get expert tips on securing the best rates, perks, and managing last-minute changes

Discover the importance of hotel room types and how to optimize them for increased bookings, higher ADR, and guest satisfaction. From single rooms to luxury suites, this guide covers it all.

Wondering what venue management really involves? We’ve gathered the most common questions people are asking and provided practical, straightforward answers. Whether you're managing a venue or planning an event, this guide covers everything from daily operations to key roles, offering actionable insights, tips, and the latest industry trends.

Looking for the best PMS for your hotel? Explore detailed, honest reviews of top Property Management Systems like Mews, Apaleo, Cloudbeds, and more. Learn how a PMS can streamline your operations and improve guest experiences.

Curious about ADR in hotels? Find out how to calculate it, why it matters, and proven strategies to boost your revenue. Plus, understand the differences between ADR, RevPAR, APR, and ARR