Hotel Digital Marketing: 10 Tips to Drive Group Sales & Events

Mastering strategic digital marketing tactics can help hotels reach a broader audience and capture the attention of event planners, prospects, and corporate clients. Here's 10 tips to position your hotel to win more business in 2025.

Gen Z consumers are expected to add $9 trillion in spending globally by 2034. Learn how hotels and event spaces can optimize their offerings and position themselves to attract this influential demographic and boost sales.

Traditional metrics like RevPAR focus solely on room revenue, leaving out the full picture of a hotel’s earning potential. Enter TRevPAR (Total Revenue per Available Room) and TRevPAB (Total Revenue per Available Bed), which capture all guest spending — from dining to spa services and beyond. These metrics provide a comprehensive view of total revenue, helping hotels identify new opportunities for growth and profitability. In this blog, we’ll explore how TRevPAR and TRevPAB work, why they matter, and how they can revolutionize your revenue strategy.

Group sales are about booking large blocks of rooms for events like weddings, conferences, or sports teams. They bring consistent revenue, fill multiple rooms at once, and often include extras like event space and catering. This combination boosts your income and streamlines operations. Here’s a clear breakdown of why group sales matter and how to manage them effectively.

Technology should make things easier, not harder. Outdated systems can feel like anchors holding you back. So, how do you know if your tech stack needs an overhaul? Let’s go through the signs, one by one, and see if it’s time to make a change.

Pricing a hotel room is like solving a puzzle — it’s about finding the right balance between what the guest values and what helps the hotel stay profitable. Let’s break it down and make sense of it all.

Engage guests with top hotel email marketing tips!

Considering a hotel loyalty program? Discover how the right strategies and rewards can boost repeat business, increase revenue, and keep guests coming back for more.

GOPPAR, or Gross Operating Profit per Available Room, goes beyond revenue metrics like RevPAR to measure actual profitability. Our in-depth guide explains what GOPPAR is, how to calculate it, and why it’s essential for hotel financial health. Learn practical ways to boost GOPPAR and transform your hotel's bottom line with actionable tips and examples.