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The Fairfield by Marriott (managed by SilverBirch Hotels) is located conveniently in the heart of St. John’s — and when it comes to meetings and events, they’re ready. Each of their venues boasts high-speed Wi-Fi and readily available AV equipment and they have a full kitchen for in-house catering. Groups visiting St. John's can save on their stay thanks to affordable room block rates. With four event venues and over 1,900 square feet of space, they're an ideal destination for meetings, conferences, and special occasions.
SilverBirch Hotels
How Fairfield by Marriott St. John's Wins Business with Event Temple
The Problem
Before implementing Event Temple, Fairfield by Marriott St. John's faced delays and inefficiencies with primarily manual processes for booking event spaces and managing group contracts. This meant printing, signing, and scanning physical proposals and contracts, and having to manually enter data — a cumbersome process that slowed response times and put potential business at risk.
SilverBirch Hotels
needed:
Real-Time Lead Capture: The team cleverly employs QR codes on business cards that direct leads to integrated intake forms, allowing prospects to submit inquiries instantly.
Mobile-Friendly Digital Contracts: Built-in eSignature functionality enables contracts to be sent and signed on the go (even via smartphone) and to be executed in under a minute.
Branded Document Templates & Automated Data Fields: Customizable document templates and automated data field syncing reduces manual administrative tasks and makes sending proposals and contracts a breeze.
Visual Pipeline Tracking: A color-coded Event Diary and lead pipeline provide an at-a-glance view of availability, booking statuses, upcoming events, and incoming business.
Results
Efficient
Labor-intensive manual tasks were drastically reduced, saving valuable time and staffing resources.
Faster
Real-time lead notifications and instant availability checks means inquiries are addressed immediately, securing more bookings.
Optimized
Tracking of inquiry volume, budget reporting, and booking trends allows for better resource management.
Customer Quote
With Event Temple, we can literally be on a phone call for less than a minute and have a contract signed. It’s so efficient. And being mobile-friendly is huge — we don’t lose out on business, it’s so fast, and our clients really appreciate that too.
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