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Driving hotel revenue isn’t just about booking rooms. It's about making every guest interaction, event, and marketing effort count. Combining venue management software with a Customer Data Platform (CDP) like Ascent360 gives hotels the ability to manage their events efficiently while delivering personalized, high-conversion marketing campaigns that boost revenue.
Data-driven marketing has been shown to improve decision-making. If we get hyper focused and take the example of email marketing for every $1 spent on email marketing, brands earn $36. With automated processes and targeted guest interactions, hotels can unlock revenue potential across all areas of their business.
How Venue Management Software Helps Hotels Make More Money
Whether you're hosting corporate meetings or weddings, a venue management solution streamlines the whole process and keeps things organized. The best part? It doesn't just make things easier—it actually increases your revenue.
Here’s how:
- Automated Sales: With solutions like Event Temple, your sales pipeline becomes automatic. Proposals, bookings, and contracts? They’re all handled in less time. In fact, by automating manual tasks, your team can cut admin time by 50% and focus more on closing deals.
- Customizable E-Proposals: Send out branded, customizable proposals that impress clients and boost your chances of repeat business. Studies show that reducing response time can increase conversion rates by 47% (Source).
So, not only do you get more bookings, but your clients walk away with a seamless, hassle-free experience that leads to better reviews and more referrals.
Why Guest Data is Key to Increasing Hotel Revenue
Let’s be honest—guest data is gold. The more you know about your guests, the better you can cater to them. This is where a Customer Data Platform (CDP) like Ascent360 comes in. By pulling together data from all sources—property management systems, reservations, point-of-sale, venue management—you get a full view of each guest’s preferences and behaviors. This plays a vital role in driving sales for your hotel.
Here’s why that’s so valuable:
- Segmented Campaigns: Rather than blasting out generic promotions, you can use Ascent360 to send highly targeted offers based on guest behavior, booking history, and preferences. The result? 20% higher open rates and up to 45% more direct bookings (Source).
- Higher Guest Retention: Knowing what your guests love—whether it’s a specific room type or spa package—allows you to send personalized offers that keep them coming back. In fact, segmentation can increase repeat bookings by 40%, leading to a steady stream of loyal guests (Source).
Some of the primary benefits of integrating with Ascent360 include:
- Data synergy — The advanced hygiene engine unifies, de-duplicates, and cleanses your data to create a robust, 360-degree profile of each of your guests.
- Sophisticated segmentation — Build targeted audience segments based on booking history, preferences, lifetime value, and demographics.
- Easy-to-use automation — Effortlessly create automated marketing campaigns that run in the background and continue to nurture your guests at every stage of the experience.
- Campaign effectiveness — Use the in-depth analysis and reporting feature to determine what is (and isn’t) working, and attribute revenue directly to your campaigns.
Why Event Temple and Ascent360 Work So Well Together
Maximizing Revenue with Two Complementary Tools
Both Event Temple and Ascent360 work beautifully together. Event Temple helps you manage your events and hotel sales more efficiently, while Ascent360 enhances your marketing by personalizing every guest interaction.
For example, you can use Event Temple to handle all your event details in real-time and Ascent360 to send targeted, automated pre- and post-event emails. Using your data, you can confidently send the right message to the right guest, every time.
Less Admin, More Revenue
When you combine Event Temple’s automation for things like lead tracking and pipeline management with Ascent360’s ability to segment guest data and automate campaigns, your staff spends less time on repetitive tasks and more time on what really matters: building guest relationships.
Less time spent on manual work means fewer errors and more opportunities to nurture clients and guests, leading to long-term revenue growth.
How to Get Started with Event Temple and Ascent360
Step-by-Step Guide to Implementing These Tools
If you're ready to use Event Temple and Ascent360 to boost your hotel’s revenue, here’s what you need to do:
- Review Your Current Systems: What are you already using? Are your tools integrated or siloed? Figure out where the gaps are.
- Set Up Efficient Workflows: Use Event Temple to streamline event management and Ascent360 to unify and segment your guest data.
- Segment Your Guest Data: Once your guest data is in Ascent360, create segments for key groups like frequent business travelers or couples celebrating anniversaries.
- Launch Targeted Campaigns: Send personalized offers based on guest preferences through email or SMS, and track how they perform in real time.
- Adjust and Improve: Use both platforms’ reporting tools to track what’s working and refine your campaigns and processes accordingly.
Why Data and Automation Matter for Hotel Revenue Growth?
The hospitality industry is moving fast, and the hotels that embrace data and automation are the ones that will come out on top. Using the software solutions we have mentioned across this article, they enable you to manage events seamlessly, make better marketing decisions, and provide personalized experiences that keep guests coming back.
With stats showing 73% higher revenue per email recipient from personalized campaigns (Source), it’s clear these tools are essential for any hotel looking to boost revenue and stay ahead.
Take the First Step Toward Higher Revenue
Interested in learning how Event Temple and Ascent360 can transform your hotel’s revenue strategy? Request a demo of Event Temple and Ascent360 today and see how these powerful tools can work together, for you.
