[Vancouver, 08 July 2024] – Event Temple, the #1 rated Sales and Catering solution, proudly announces the successful completion of an extensive rollout across the Strawberry portfolio. Formerly known as Nordic Choice Hotels, Strawberry 174 hotels in 4 countries are using Event Temple. This ambitious implementation exemplifies a pioneering step in hospitality technology integration, aimed at transforming hotel operations to be more efficient, guest-centric, and scalable.
With the goal of implementing Event Temple’s robust platform across Strawberry’s vast network of hotels, which includes both large and small properties, within an 18-month timeline, the initiative was not just about adopting a new system but a complete overhaul of the existing technology stack.
At the heart of this transformation was the deep integration between Event Temple and industry-leading hospitality cloud, Mews. This integration was critical as meetings and events (M&E) form a substantial part of Strawberry's business operations. The seamless connectivity built by Event Temple facilitated real-time data syncing, automatic posting of consumed charges, and synchronization of prepayment invoices, which are essential for the complex workflows of large hotel chains.
Bob Graham, CEO of Event Temple, remarked on the partnership with Mews: “We could not have done it without our close partnership with the team at Mews. The integration between Mews and Event Temple needs to be extremely tight and I believe we have created the best integration in the world today - and I can confidently say that our solution is better than any all-in-one provider currently offers—and anything else on the market.”
The rollout process faced significant challenges, including integrating with software like Salesforce CRM, Microsoft Power BI and various other solutions that form the backbone of Strawberry’s operations. Event Temple, in close collaboration with Mews and the dedicated teams at Strawberry, crafted solutions that were not only innovative but also responsive to the intricate needs of such a large enterprise.
Richard Valtr, Founder of Mews, commented, “We believe that collaborative partnership model will become the standard in hospitality, allowing hoteliers to build the technology that perfectly suits their needs. Our integration with Event Temple has enabled us to support Strawberry’s relentless push for innovation and had a big impact across its business operations.”
Key to this project's success were the pilot tests at three critical properties - Quality Hotel Maritim, Clarion Umea, and Clarion Pier. Insights gained from these pilots were instrumental in refining the integration to meet the specific demands of Strawberry's operations. From that being the starting point, as of today nearly 3500 staff members of Strawberry use Event Temple for daily operations.
Bob, CEO of Event Temple, further added: “I am very proud of the work we have done alongside the Strawberry Roll Out team as well as our own internal Customer Success and Training team. Change management is hard, especially across a hotel group of 20,000+ employees, but we exceeded our goals for customer satisfaction and adoption and maintained our industry-leading net promoter score throughout the process. Event Temple is now in a new class of enterprise Sales and Catering solutions and we have proven that we can deliver our software at scale for the world's largest hotel chains internationally—all while maintaining our reputation as the #1 rated Sales and Catering provider.”
This strategic rollout has equipped 174 hotels under a unified and efficient tech stack, enhancing the user experience and simplifying daily tasks, aligning with Strawberry’s requirement of ease of use, deep integrations, and scalability, which happen to be some of the core pillars at Event Temple. The project was completed on schedule despite its complexity and the high stakes involved. It stands as a statement that nearly 5-6 hotels were migrated each week. This achievement speaks volumes about the commitment and expertise of the Event Temple team and their partners.
Jonathan Andreasson-Medina, System Owner MICE at Strawberry, remarked on this partnership: “The roll out of Event Temple has been an amazing journey! Event Temple made it possible for us to migrate our hotels in record time and we managed to train 5-6 hotels in a week getting them migrated over to Event Temple. This is thanks to an amazing collaboration between the roll out team in Strawberry and Event Temple’s support team.”
Future Outlook
As Event Temple continues to expand its reach to other large hotel chains globally, this successful rollout with Strawberry stands as a testament to the company's ability to deliver high-quality, scalable solutions that can transform the hospitality industry. With ongoing enhancements and a focus on customer-driven innovation, Event Temple is poised for further success and is committed to maintaining its position as the number one rated Sales and Catering provider in the world.
Bob, CEO of Event Temple, concluded: “Making a deal is one thing—delivering on it is another, and I am extremely proud of the work we have done with the Event Temple team, the Mews team, and the Strawberry team. This rollout is something I will always remember, and I know it is the first of many large hotel chain rollouts to come."
About Strawberry
Strawberry, formerly known as Nordic Choice Hotels, is a renowned hotel chain with 240 hotels and over 20,000 employees across the Nordic region. Strawberry has become a trusted name in the hospitality industry, strongly focusing on quality, sustainability, and guest satisfaction. The group offers a diverse portfolio of hotels, ranging from budget-friendly to luxurious properties, catering to various traveler preferences. Strawberry has won several awards and recognitions for its commitment to sustainability, guest experience, and innovation in the hospitality industry.
About Event Temple
Event Temple is a modern, cloud-based Hotel and Venue Sales and Catering software company that provides the industry with an easy-to-use, integrated solution with world-class support at an affordable price. Our scalable enterprise software is ideal for hotels with or without meeting spaces. Event Temple helps drive revenue growth while boosting efficiency and productivity by providing properties with a suite of sales tools in a sleek, intuitive platform. Event Temple is the industry's fastest-growing Hotel Sales and Catering CRM built specifically for hotels, with thousands of users in over 40 countries.
For more information, visit Event Temple.
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