Hotel Amenities & Wellness Add-Ons To Increase Bookings

In the hospitality industry today, guests are looking for more than just a comfortable stay — they want an escape. 

Travelers are increasingly seeking wellness-focused experiences, and there’s also a growing demand for thoughtful amenities and add-ons that enhance convenience, luxury, and enjoyment while allowing guests a level of customization when it comes to curating their own tailored experience. 

By strategically enhancing your offerings, you can attract more bookings and create memorable guest experiences. And even if you don’t have a space on your property dedicated solely to wellness, we’ll also be sharing tips any hotel can implement to infuse their offerings with simple elements that can have a big impact and impression on guests without breaking the bank.

Here are actionable tips and strategies — along with some real-world examples — to help your hotel surf the wellness wave and appeal to a wider variety of travelers.

1. Support Wellness Experiences & Retreats

Self-care is no longer a luxury — it’s a priority and motivating factor for many travelers looking for a break from the daily grind. By offering wellness retreats or packages at your property, you can appeal to guests seeking relaxation and rejuvenation.

• Spa Packages: If your space allows, create customizable spa experiences that include massages, facials, and body treatments.
  • Miraval Resorts specialize in holistic wellness, offering spa treatments alongside meditation and mindfulness programs.
    
    
• Sound Baths and Relaxing Experiences: Introduce unique wellness experiences like a sound bath or guided meditation. Even if you don’t have a dedicated space on your property for wellness activities, take the opportunity to get creative and look at repurposing unused meeting or event space to offer these kinds of memorable add-on experiences.
  • The Four Seasons Resort in Hawaii offers sound healing sessions as part of their wellness package, attracting guests looking for deep relaxation.

2. Offer Yoga and Fitness Programs

Physical activity is a key component of self-care. Providing yoga classes or fitness programs can help set your property apart.

• Yoga Retreats: Host weekend or week-long yoga retreats with professional instructors.
  • The Amansala Resort in Tulum combines beachfront yoga sessions with wellness-focused dining options.
    
    
• Fitness Facilities: Equip your gym with modern equipment and offer classes such as pilates, HIIT, or barre. If you don’t have a dedicated facility, look at making smaller equipment available to guests such as weights or resistance bands.

3. Introduce Healthy Dining Options

Guests increasingly prioritize healthy, nourishing food while traveling. Enhance your dining options to reflect this trend.

• Wellness Menus: Offer meals that feature organic, plant-based, and nutrient-rich ingredients.
  • COMO Shambhala Estate in Bali serves dishes designed to balance nutrition and flavor, complementing their wellness-focused stay.
    
    
• Smoothie and Juice Bars: Add a dedicated space for fresh juices, protein shakes, and superfood snacks.

4. Elevate Convenience with Modern Amenities

Sometimes, what guests value most is simplicity and ease during their stay. Look for simple ways to reduce stress and provide convenience for travelers as it will enhance their overall experience and impression of your property.

• In-Room Technology: Offer smart TVs, high-speed Wi-Fi, and voice-activated room controls to enhance convenience.
  
  
• Transportation Services: Provide airport shuttles or local transportation to make travel stress-free.
  • Fairmont Hotels offer complimentary shuttles for local attractions, improving guest convenience.

5. Create Relaxation-Focused Spaces

A tranquil environment can make all the difference for guests seeking a break from their busy lives.

• Meditation Rooms: Dedicate a quiet space for mindfulness and meditation.
  • Six Senses resorts provide meditation pavilions and guided sessions to enhance guest relaxation.
    
    
• Outdoor Wellness Areas: Incorporate gardens, walking trails, or open-air decks into your property. Bonus points for novel additions like hammocks or swinging chairs.

6. Highlight Sustainable Wellness

Eco-conscious guests often look for wellness options that align with their values.

• Green Spa Practices & Dining Options: Use eco-friendly products in your spa treatments and incorporate sustainability into your offerings.
  • The Borgo Egnazia resort in Italy uses local, vegetarian, and organic ingredients in dining at their La Calce restaurant.
    
    
• Eco-Retreat Packages: Give guests the best of both worlds by combining wellness activities with sustainable practices like forest bathing or farm-to-table dining.

7. Offer Pet-Friendly Add-Ons to Boost Bookings

For many pet owners, pets are viewed as part of the family and they specifically look for properties that will welcome and include their beloved companions when it comes to booking a hotel or event space. 

As a bonus, travelers with pets don’t need to worry about arranging for care for their four-legged friends while they’re away if they can simply bring them along. This potentially frees up discretionary income that could be used towards purchasing add-ons or food and beverage during their stay, in turn boosting TRevPAR and your overall revenue.

If your property is pet-friendly, make sure to highlight this valuable differentiator to your guests and attract customers with furry friends hoping to make the most of their travel experiences. Differentiate your property by offering creative extras that surprise and delight your guests.

• Pet-Friendly Perks: Offer pet amenities like dog beds, treat menus, and outdoor play areas for travelers with furry companions.
  • Kimpton Hotels are renowned for their pet-friendly programs, attracting guests who travel with pets.

By blending wellness-focused amenities with thoughtful extras, your hotel can attract a diverse range of travelers. From relaxation and rejuvenation to convenience and pet-friendly bonuses, these enhancements not only increase bookings but also position your property as a destination for unforgettable experiences. Start with one or two of these features that resonate with your audience, and watch as they transform your guest experience — and your bottom line.

Hotel Amenities: How to Differentiate on a Budget

We promised to include some tactical recommendations for hotels looking to infuse elements of wellness and rejuvenation into their offerings without breaking the bank. Here’s some bonus ideas to get your creativity flowing:

Curate Memorable In-Room Touches

Small details can leave a lasting impression. Consider budget-friendly additions that make guests feel valued:

• Locally Sourced Welcome Gifts: Partner with local artisans to provide small welcome gifts like soaps, snacks, or postcards.
  
  
• Bath or Shower Bombs: Hotel Andra in Seattle provides guests with complimentary shower bombs in their room, and incorporates Scandinavian design elements promoting the concept of ‘Hygge’ — a cozy and content mood evoked by relaxation and contentment. It’s a small touch that goes a long way and leaves a lasting impression with guests.

Enhance Communal Spaces

Transform your shared areas into inviting spaces guests will remember:

• Self-Service Beverage Stations: Offer complimentary coffee, tea, or infused water in the lobby.
  
  
• Pop-Up Experiences: Host seasonal or themed events like wine tastings or trivia nights to add some memorable flair to your guest’s experiences.

Create Value-Added Packages

Bundling services can add perceived value without significant cost:

• Wellness Packages: Collaborate with local yoga instructors or massage therapists to offer discounted sessions.
  
  
• Family-Friendly Options: Include free tickets to nearby attractions or offer kids’ activity kits.

Streamlining the creation of add-on packages for group & event bookings is a breeze with powerful automations in hotel & venue management software like Event Temple. If you’d like to see how we can help your team save time and work together more collaboratively, we’d be happy to give you a guided walkthrough.